Latest News & Analysis

Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.

Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.

Here’s What We Learned From Last Week’s Luxury Results Bonanza
Among the takeaways from the latest round of quarterly reports from European luxury groups: China’s hurting, industry growth in the US has slowed and quiet luxury is having a moment.

Olivier Bron on Making Bloomingdale’s Desirable Again
Bloomingdale’s chief executive Olivier Bron joins Imran Amed on The BoF Podcast to discuss how a name every American knows is re-earning its place in luxury and why he sees Europe’s biggest houses wrestling with the same problem.
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How High Can Adidas Climb?
Adidas’ preliminary earnings report shows that the brand is still growing at record rates. How long can it keep it up?

A Mall Mainstay Makes Itself Over
Bath & Body Works’ is the US’ most ubiquitous fragrance company. But to regain relevancy, a facelift — in more ways than one — is incoming.

Kering Drops 12% as Luxury Braces for Tough Winter
The recovery long promised by luxury brands seems nowhere in sight, as the expansion of war in the Middle East, along with China’s tax crackdown on the wealthy, piled further pressure on the world’s biggest luxury conglomerates in the third quarter, and executives buckled in for a tough winter.

UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.
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Gucci Gloom
This week in luxury, Art Basel Paris was cut short by lingering civil unrest and Gucci owner Kering scrapped its guidance for a return to growth in 2026.

How AI Is Transforming Personalisation Into Individualisation
As customers expect more from the shopping journey — across lifestyle, luxury, beauty and fashion — brands are using automation to create more relevant, individualised experiences. BoF sits down with Klaviyo’s CMO Jamie Domenici to explore how brands can move beyond standard personalisation.

LVMH’s Zenith Embarks on 3-Year Overhaul, May Shed Hundreds of Staff
The watchmaker, which aims to move upmarket, will close stores and discontinue collections in a bid to stem losses before reemerging in 2029.

Meta Sued by Rhode Island Over Alleged Tolerance for Scam Advertising
According to the state’s complaint, Meta displays around 15 billion ‘higher risk’ scam ads to users every day, and earned roughly 10 percent of its 2024 revenue from fraudulent e-commerce, dubious health products and other banned marketing.